A smicer is a consumer who tests the quality of service provided by retailers, helping them to improve.

Their role is to go incognito to a point of sale and be served like any other customer. He or she takes advantage of the service offered, observes what's going on around him or her, and then answers a questionnaire to evaluate the experience.

These observations are then transmitted to the brand for analysis. They will be used as a reference to check that quality standards are being properly applied, and to suggest concrete areas for improvement in line with reality on the ground.

The smicer plays the triple role of actor, detective and expert in the consumer experience. Like a little mouse, he sees and hears everything.

He follows a precise scenario, observes the details, and takes advantage of being able to live new experiences (eating out, sleeping in a hotel, getting information in a store or travel agency, spending a weekend in an amusement park...) while being compensated.

It's not a job, it's a win-win situation. It's a simple relationship of trust that is established between smice and its smicers (with no subordination).

In short, smicer is an opportunity for smicers to take advantage of a good deal and, in return, to share their experiences.